Custom calculators that bring your CFP or RIA firm more of the right clients.

We build a calculator around the question your clients actually ask — Roth conversions, RMDs, IRMAA, Social Security timing, or whatever fits your niche. The visitor gets a real answer; you get a qualified lead.

Roth conversion opportunity

Visitor question

Could a Roth conversion make sense this year?

Modeled room

$65,000

Review priority

67%

This may be worth reviewing.

The scenario shows room below the selected planning ceiling, but future RMD pressure and Medicare timing should be modeled before making a decision.

Advisor lead summary

Lead type
Pre-retiree Roth conversion prospect
Modeled room
$65,000
Pre-tax assets
$1.3M
Suggested follow-up
RMD reduction, tax bracket planning, Medicare timing

What your firm actually gets.

Not just a better-looking site — a steadier flow of prospects who arrive ready to talk.

  1. Fewer tire-kicker forms.

    Visitors self-qualify by running a real scenario, so your team stops chasing leads who were never close to engaging.

  2. Calls that start at step two.

    Each lead arrives with a modeled result and flags, so the first conversation skips the intake basics and goes straight to planning.

  3. Right-fit prospects, by design.

    Calculators built around Roth conversions, RMD pressure, and IRMAA attract people with real decisions and real assets — not browsers comparing fees.


A CFP website should answer the planning question first.

This is the page we'd build for your firm — a real calculator, a useful result, and a lead summary your advisors can act on before the first call.

Live calculator demo

Question

Could a Roth conversion make sense this year?
Taxable income $120k
Modeled room $65,000

A real demo prospects can use.

The demo lets a visitor adjust inputs, see a planning signal, and understand why an advisor review may matter.

Open demo

Lead type

Roth conversion prospect

Flags

RMD pressure Medicare timing

Structured lead summaries.

Name and email are not enough. The advisor gets the modeled result, flags, and next conversation path.

This may be worth reviewing.

This scenario could create a tax tradeoff. An advisor can model Medicare premiums, RMDs, and filing status more precisely.

Review-friendly language.

The page educates without pretending to give tax, legal, investment, or retirement advice.

Add an IRMAA threshold checker for Medicare-age prospects.

Planning page updated with inputs, assumptions, lead summary, and disclosure block.

The site keeps moving with the firm.

Add a niche, update a disclosure, create a webinar path, or build the next calculator without starting another agency project.


Your next client is not looking for a website. They are trying to understand a decision.

A retiree does not wake up hoping to read another paragraph about comprehensive wealth management. They wonder whether a Roth conversion, RMD strategy, Medicare premium issue, or Social Security decision is about to cost them money.

That is where a better advisory website should begin.

Give the visitor a useful first answer. Explain the assumptions. Show what needs review. Then ask for the next bit of context. The lead form stops feeling like a wall and starts feeling like the natural next step.

The brochure problem

A prospect arrives with a planning question.

Most advisor sites answer with a biography, a services list, and a contact form. That is not enough context for either side.

The calculator problem

Generic tools create generic leads.

A number without assumptions, flags, or advisor context feels like a toy. It does not help the visitor know what to ask next.

The CFP page we build

Useful result first. Qualified conversation second.

The page gives the visitor a plain-language planning signal, then sends the advisor a structured summary worth following up on.

Not another website project. A better planning flow to react to.

  1. 01

    Start with the firm you have.

    Your current site, planning specialties, advisor bios, proof points, disclosures, and service pages become the starting material.

  2. 02

    Build a real planning path.

    We turn one high-intent question into a calculator, result explanation, lead form, and advisor summary.

  3. 03

    Keep improving it.

    When the firm adds a niche, event, disclosure, advisor, or planning offer, the page can change without another website project.


The page stops asking for trust before it has earned attention.

"Contact us to learn more"

A planning result that gives the visitor a reason to talk

Name, email, phone

Age range, goal, modeled result, flags, and urgency

One generic retirement page

Specific calculators for Roth, IRMAA, RMDs, and claiming timing

Compliance review at the end

Disclaimers, assumptions, and review language built into the flow

What CFP firms usually ask before trying it.

Is this financial advice?

No. The page should show an educational estimate, explain assumptions, and flag issues for advisor review. It should not tell a visitor what to do.

Can the calculator match our planning philosophy?

Yes. The inputs, thresholds, result language, caveats, and follow-up path can be shaped around how your firm talks about planning.

Can leads go to our CRM or calendar?

Yes. A qualified lead can route to a CRM, calendar, webinar list, newsletter sequence, or manual review queue.

Does this replace compliance review?

No. Your firm still owns final approval, archiving, disclosures, and regulatory requirements. Redo Page makes the page easier to review.


See the page we'd build for your firm.

Enter the firm website and we will use the existing positioning, services, and disclosures as the starting point for a calculator-led planning page.

No credit card. Edit everything before publishing.